When’s the Best Time to Post Reels on Instagram?Īfter analyzing more than 100,000 short-form video content posts and Instagram Reels, Influencer Marketing Hub has found that these are the best times to post Reels content (times in EST):Ī Hubspot study also found that the highest engagement rate for Instagram Reels tends to be between 6:00 PM and 9:00 PM. For example, if many of your followers are based in Asia, it doesn’t make sense to post at 1 p.m.Eastern Standard Time (EST) on a Monday, because it would be 1 a.m. Knowing where your audience is based could make all the difference in determining the success of your posts. To do this, you’ll want to determine where most of your audience base is. While the global best time to post on Instagram is on Wednesday at 11am, you’ll likely see more success by determining the right time to post based on your audience. If you’re trying to gain more followers and increase the engagement rate of your content on Instagram, creating and posting Reels might just help you do that - but it’s essential to know the best time to post Reels on Instagram to maximize viewership and engagement. Instagram Reels often get far more than the number of likes an IGTV or in-feed video post might get. To keep up with the trend, many companies and influencers are creating content for both Reels and TikTok to capture a broader range of audiences.

In fact, Reels most recently turned two years old, and it doesn’t look like Instagram has any plans of taking them down. Whether you love it, think it’s a TikTok copycat, or have no opinion, there’s no doubt that Instagram Reels are here to stay. With new features came new challenges to navigating the app, and, just like users, brands had to figure out how to adapt their social media marketing strategies to features like Instagram Reels. When the head of Instagram, Adam Mosseri, announced in 2021 that Instagram was shifting its focus from being solely a photo-sharing app to one that focuses on video, social commerce, and messaging, some long-time Instagram fans were upset. Knowing the best time to post Reels on Instagram starts with understanding the rise of short-form video on Instagram and in general.

Best time to post instagram reels